The OC Register hits Blizzard again: 11 lessons from the creators of WOW.
Give it up to Colin Stewart at the OC Register for getting the inside scoop once more at Blizzard HQ.
Blizzard Entertainment, the envy of the computer game industry, has learned 11 lessons on innovation that can help almost any business.
Irvine-based Blizzard used these innovation methods not only to create the world’s most popular massively multi-player online game, World of Warcraft, but also to keep the game fresh and challenging for more than 10 million players…
Blizzard executives discussed the company’s innovation processes during the D.I.C.E. video game conference last month in Las Vegas. Then, in early March, World of Warcraft lead producer J. Allen Brack explained his teams’ work methods during an interview at Blizzard’s new headquarters in Irvine. I also invited several business and innovation experts in Orange County to comment on how Blizzard works and how it and other creative enterprises such as the Walt Disney Co. innovate to keep their customers interested.
Read the rest of the article here.
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